Monday, November 28, 2011

"In the first of light"

Indie-label Jagjaguwar will be releasing a deluxe-edition of folk-group Bon Iver's self-titled sophomore album. As promotion for the release, which drops tomorrow, a video for album-cut "Hinnom, TX," has been premiered. For that deluxe-edition, each song from the album will now be accompanied by a video. There is no word yet on whether previous tracks that have received video-treatment will get a new visual or not. I guess we'll have to wait until tomorrow to find out. (The videos are all up now and it each song has received a new video.)

The glowing video is bathed in the light of the Texas sun, as we move down a desert interstate. In my opinion, the biggest success with this video is the contrast of the visual, which is stunningly warm, while the music and vocals suggest a bitter cold. Such a brilliant juxtaposition only adds to the impressive body of work to emerge from Bon Iver.

"Hinnom, TX"- Bon Iver

No comments:

Post a Comment